Robert Kreuzbauer is a Professor of Strategy at the University of Stavanger Business School, with prior positions at institutions like the University of Illinois at Urbana-Champaign and Nanyang Business School.
His research centers on innovation, branding strategy, and consumer signaling, and he is currently examining the use of AI models to improve management decision-making. He has published in notable journals such as the Journal of Experimental Psychology: General and the Journal of Product Innovation Management.
Recognized for his teaching, Prof. Kreuzbauer was nominated for Best Business School Teacher at Nanyang Business School.
