Eka Maghlaperidze is an Assistant Professor at Kutaisi International University (KIU), with an academic and professional background in business administration, management, and marketing. She holds a PhD in Business Administration with a specialization in Management from Ivane Javakhishvili Tbilisi State University, where she also earned her Master’s degree in Business Administration. She completed part of her undergraduate studies at Østfold University in Norway, specializing in International Business.

Her academic experience includes teaching positions at Kutaisi International University and Georgian International University. Her teaching interests focus on marketing, consumer behavior, marketing strategy, new product development, and project management.

Alongside her academic career, Dr. Maghlaperidze has more than eight years of professional experience in marketing management, bringing extensive industry expertise into her teaching and academic work.

Her research background includes studies in management, organizational behavior, and remote work, while her current research increasingly focuses on marketing, consumer behavior, digital marketing, and contemporary consumer trends. She has authored and co-authored scientific publications, presented research at international academic conferences, and participated in professional development programs related to higher education, accreditation, and teaching methodologies.